The foundation of our business leading to the strong
sales growth since 1990 by personal visits to all
contacts and institutions throughout the year with
rigorous follow up, accountability and reporting
Targeted promotional campaigns to end users of
publishers’ print and electronic content with back up
support through emails, phone calls and social media.
Strong and visible presence at industry road shows
with promotional book displays focusing on specialised
subjects and audiences in coordination with Head of
Departments and institutions covered by IPS territory
Attending conferences, exhibitions and events
organised by academic institutions publicising the
latest updates, titles, catalogues and marketing
materials to directly interact with decision makers,
faculty members, teachers, and students.
Print & e-catalogues distribution to all libraries,
bookshops and academic contacts using publishers and
in-house promotional items (CDs, memory sticks,
customised, seasonal and subject catalogues).
Offering content inspection opportunities of
publishers’ prospective textbooks in both print and
digital formats to industry specialists to facilitate
and secure adoptions.
Providing full back up support to institutions adopting e-textbook options, handling enquiries, access codes with available platforms and channelling quotations.
Enabling pick and mix of published content to create
tailor-made editions of any given subject matter to
accommodate end users’ specific requirements.
In addition to a systematic monitoring program, IPS
provides each publisher with its own in-house, or
publisher requested, transparent reporting system to
ensure all enquiries are catalogued, addressed and
Providing a consultation service to publishers
enabling regional product listing and promotional
pricing. Publisher targeted advanced campaigns to
include pre-published pricing, discounts and promotional
Backed by our long history in the region, IPS
facilitates and supports new opportunities, promotions,
tenders and special events from inception to completion
including follow up at ministries and libraries.
Representing publishers at major book fairs providing
full support and coordination with distributors and end
users promotions. Arranging meetings with clients – in
both Private and Public sectors. Liaising with local
distributers to present and sell publisher’s lists
during conferences and professional events.
Updating all accounts with both print and electronic
copies of catalogues be they seasonal, special lists,
flyers or annual.
Analysis of account performance, sales opportunities,
SWOT evaluations, forecasting growth, pre-empting
challenges and advising on future trends. Information on
new accounts and ministry tenders creating a seamless
Regular visits to libraries and associated business
by the IPS team across all territories. Client feedback
and market news collated, evaluated and reported.
Detailed response to current and future requirements
prepared and main database instantly updated.
Distribution and follow up of print and e-catalogues,
lists and customised cataloguing to key focus groups in
Supporting promotion of digital platforms and their
products including publisher’s online databases, e-books
and e-journals. Organising trials and encouraging higher
publishers at major or subject specific industry events
for professional audiences. Coordinating with commercial
enterprises and associations generating fresh leads and
direct sale opportunities.
Building an extensive database of industry
professionals, reaching out to top decision makers and
managers. Employing innovative marketing approaches
utilising website banner promotions and cross-marketing
agreements with major organizers.
Creating promotional niche-subject flyers and
vouchers with special pricing and discounts.
Liaising with specialised industry branded editions
between publishers and end users (pharmaceutical
Arranging training events for academic instructors and libraries as well as coordinating for webinars and visits with subject matter specialists.
Conducting local and regional workshops in
collaboration with publishers, educational consultants
and liaising with academic institutions
With over 50,000 contacts from academic, libraries
and professional segments IPS can guarantee extensive
coverage of your products and content throughout the
IPS is proactive in all social media platforms
including areas such as LinkedIn for targeted promotions
and new titles reviews posting.
AP is an interactive website platform developed to
make academia more approachable and accessible to all.
Academic related institutions and individuals can post
press releases, share news & views about academia,
promote workshops, books and articles. A gateway for all
branches of learning - from kindergarten to the highest
academic institutions uniting authors, the industry and
With this in mind, academicportal.com is designed to serve as an open website for all to participate. We invite you, as someone with a position in Academia to enjoy, comment and use academicportal.com to bring more of your expertise to the world.
YBR is an interactive platform where academic
evaluators search for new textbooks, request sample
copies, and share their reviews
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